Great IT joins born {digital}

In the autumn of 2023, the Nordic corporate ecosystem Born Digital AB was launched, with the goal of investing in the consulting companies of the future. Now, Great IT becomes the next company in Born Digital, which already at its inception was a part-owner in ten tech and tech-related consulting firms. Malmö-based Great IT, with more than 150 consultants in assignments, will now be the next company to join Born Digital.

"Our ambition is to combine the best of both worlds: the benefits of being small and agile and being part of something larger, with all the advantages that it brings. We are not building yet another large corporation, but rather an ecosystem, a family, with a common shareholder. We welcome Great IT in our pursuit to be a significant Nordic player that challenges traditional consulting companies. Being now also established in Malmö is significant for our further expansion," says Henrik Lie-Nielsen, Chairman of Born Digital AB.

Great IT was founded in 2018 with the goal of making a difference in the IT market. They had early strategies to challenge traditional methods and have experienced strong growth in recent years. Today, Great IT is working in areas such as technical specialists, data and analysis, strategic risk, digital presence, and management. Among their clients are Verisure, E.ON, and Region Skåne.

"We see our entry into Born Digital as an important part of our continued growth journey, where the investment gives us an increased acceleration pace. We are also strengthened by being part of a context with like-minded individuals, where the entrepreneurial spirit and ambition are high," says Ola Ehrstedt, founder of Great IT.

"Being part of Born Digital’s ecosystem, we believe, can lead to synergies in the development of our operations and enable development paths within the group of companies. It is also an important step for us to continue investing and providing further opportunities for our employees to develop. We also believe that collaboration within Born Digital will facilitate our future plans for international expansion," says Frank Hennekens, CEO of Great IT.

About Born Digital: 

Born Digital consists of a group of selected Nordic companies with specialist expertise that deliver consulting services in the Nordic market. Born Digital is owned by the investment company Amp Eleven and a number of entrepreneurs, whose companies Born Digital is part-owner of. Born Digital strives in its vision to be the leading co-owner of entrepreneur-driven consulting companies.